Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.[...]
Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review.[...]
Publicis Unveils 'Emil,' Dedicated Agency To Service Mercedes - 02/14/2018[...]
Selection of the new agency was made on the basis of a standardised, uniform process involving all participating regions. In order to guarantee a fair and transparent process, Daimler's internal Pitch Team was supported by The Observatory International, one of the world's leading consultancy firms in the field of marketing and communication. The agency services presented were assessed according to[...]

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